Position your organisation as a thought-leader, announce your latest news and profile your spokespeople through a cleverly crafted and perfectly pitched press release or thought-leadership article. Once your piece is written, Sage connects it with the right publications, and can tailor its message for other platforms such as your website or social media to maximise its leverage.

From destination marketing, to business engagement programs, strategic tourism and investment attraction, Sage Copywriting helps local governments engage with their business community and industry stakeholders. Sage’s Principal Claire Lansdown’s industry experience is complemented by her continuing academic achievement, with her MBA offering clients solid business understanding in addition to her Communications degree.

When engaged appropriately in communication planning, your employees can be your biggest advocates and champions of your message. Sage develops internal communication strategies, writes copy for employee newsletters, intranets and Directorate briefings and advises on ways to reach your whole workforce - don’t forget those without regular access to emails, or your Elected Members!

Narrative storytelling is the ultimate way to create an emotive, authentic and memorable face-to-face connection. Sage Copywriting crafts speeches for Mayors and CEOs presenting at recognition functions, business forums and special events. Importantly, your speech will be presented in a thorough briefing document for your Executive; including acknowledgements, presentation duties and any other protocols or information which will help your presenter have a smooth experience.

Beyond meeting governance objectives, an improved corporate website is an opportunity to create a professional, engaging and persuasive communication hub to inform your community, deliver online services effectively and streamline your customer service efficiency. Sage has a tried and tested project management process for exporting, rewriting and finalising pages to complement your existing website, and can also research and write entirely new websites while advising on site structures and functionality.

Awards are an excellent endorsement of your organisation, event or initiative’s success and a credible way to show value to your community. Sage helps organisations navigate often complex submission requirements within tight timeframes and strict word counts - all you have to do is polish your shoes for the ceremony and raise a glass to your success!

Supporting community events and programs is integral to the business of local government. Beyond building capacity, how can you ensure your organisation is appropriately recognised to ensure return on your ratepayers investment? Sage drafts sponsorship strategies that are strategic, equitable and realistic for all parties.

Sage also helps local governments seek sponsorship; generating revenue to reduce the burden on ratepayers, securing strategic partners to increase reach and coverage, and add to the vitality and programming of your event. Sage can also help prepare a professional acquittal document, helping you secure new funds in future years.